Mike Morden
Industry: 2018 Mayoral Campaign
The Situation
In 2014, Mike Morden ran for mayor in Maple Ridge, securing 2nd place with 28.69% of the vote. Determined to make a stronger impact in 2018, he sought the expertise of ROGAL Marketing Agency.
The Challenge
Securing a decisive win in the 2018 mayoral election demanded a strategic shift to set Mike apart from competitors, harness digital marketing, and connect genuinely with Maple Ridge voters.
The Solution
To address the challenge, ROGAL implemented a comprehensive strategy. Content Creation involved crafting video and image assets highlighting critical community issues and conveying Mike's vision. Digital Advertising utilized precision-targeted Google Ads and Facebook Ads, adapting successful business strategies to reach Maple Ridge voters efficiently. Issue-Centric Messaging emphasized Mike's solutions and vision, tailoring marketing content to resonate with voters.
The Results
Mike secured a resounding victory in the 2018 mayoral election, receiving 56.09% (11,287 votes), which was nearly 15% higher than the combined total of all challenging candidates (42.98% or 8649 votes), showcasing a significant improvement from his 2014 campaign. ROGAL's expertise played a pivotal role, with compelling assets, directed messaging, and effective online strategies.