Sunshine Village
Industry: Ski & Snowboard Resort
The Situation
In 2011, Sunshine Village encountered challenges on social media platforms, particularly facing setbacks on Facebook. Despite being a renowned ski resort, their online presence was not translating into effective engagement or growth.
The Challenge
Faced with declining social media metrics, Sunshine Village needed to revitalize their online strategy to regain momentum and attract new audiences. Specifically, they sought to overcome their previous struggles on Facebook and enhance their overall social media presence.
The Solution
To address these challenges, ROGAL devised an innovative Twitter campaign titled "Ski the day before we open." This engaging contest encouraged participation and offered exclusive prizes, leveraging the platform's viral potential. Concurrently, the resort strategically promoted its Sunshine-Marmot discount cards, enticing both existing and potential customers. Media outreach further amplified the campaign's reach, generating additional interest and coverage.
The Results
The "Ski the day before we open" campaign proved to be a resounding success for Sunshine Village. With widespread participation and engagement, the resort experienced a significant surge in Twitter followers and Facebook fans, marking a seven percent increase in both metrics. The promotion garnered over 500 entries and garnered positive media attention, positioning Sunshine Village as a leader in social engagement and growth within the ski industry. This successful turnaround underscores the effectiveness of creative social media strategies in driving brand awareness and customer engagement.